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by Mack White

This numbing of the brain's cognitive function is compounded by another shift which occurs in the brain when we watch television. Activity in the higher brain regions (such as the neo-cortex) is diminished, while activity in the lower brain regions (such as the limbic system) increases. The latter, commonly referred to as the reptile brain, is associated with more primitive mental functions, such as the "fight or flight" response. The reptile brain is unable to distinguish between reality and the simulated reality of television. To the reptile brain, if it looks real, it is real. Thus, though we know on a conscious level it is "only a film," on a conscious level we do not--the heart beats faster, for instance, while we watch a suspenseful scene. Similarly, we know the commercial is trying to manipulate us, but on an unconscious level the commercial nonetheless succeeds in, say, making us feel inadequate until we buy whatever thing is being advertised--and the effect is all the more powerful because it is unconscious, operating on the deepest level of human response. The reptile brain makes it possible for us to survive as biological beings, but it also leaves us vulnerable to the manipulations of television programmers.

Full story here.

It first appeared here.

TV Trance

Date: 2003-10-27 06:43 pm (UTC)
From: [identity profile] freeandclear.livejournal.com
I knew TV put us in a trance, but I didn't know the mechanism. What a brilliant plan to snuff our mindfulness and creativity!

Date: 2003-10-27 11:42 pm (UTC)
From: [identity profile] kirwar4face.livejournal.com
Beware of the Blob. Heh heh heh.

Date: 2003-10-28 03:38 am (UTC)
From: [identity profile] swissarmyknife.livejournal.com
To the reptile brain, if it looks real, it is real. Thus, though we know on a conscious level it is "only a film," on a conscious level we do not--the heart beats faster, for instance, while we watch a suspenseful scene.

that's why when i watch scary movies when i am sleepy i get more scared then i would be while wide awake!

Date: 2003-11-04 12:12 pm (UTC)
From: [identity profile] rengal.livejournal.com
I knew it!

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