Shaking Up Madison Avenue

[arisbe]

Miles Copeland, who helped launch a new era in marketing and entertainment thinking when he paired Sting and Jaguar in a wildly successful 2000 TV advertising campaign selling cars and music, is now building a multimedia franchise around two troupes of professional belly dancers.

From AdAge, thanks to mermaid59 in bellydancing

To me this is good news as my New York friends who are involved in the art are still suffering from the backlash from 9/11. I am happy to see that this may be less true elsewhere, less effected by those acts of terrorism, where a smaller proportion of the population feels a visceral loyalty to Israel and passionate loathing of everything Arab.